Peerfocus Benchmarking Turns Data Into Personalized Insights

Clean, expansive data sets are full of valuable insights – if you can compare them in a meaningful way. Peerfocus’ benchmarking tools allow your respondents and stakeholders to explore your survey data and compare themselves to groups of their chosen peers in myriad ways, all while protecting the confidentiality of sensitive data. Benchmarking can be done on a “snapshot” or a “trend” basis for longitudinal data sets. As the survey administrator, you choose who gets access to benchmarking, and you can even create new revenue streams for your organization by selling benchmarking subscriptions.

Built-in Benchmarking Streamlines Operations

With non-integrated software, you must manually transfer data from your survey platform to a separate benchmarking or reporting system. This usually involves a lot of massaging the data into shape for importing, which requires time, energy, and money while potentially exposing or damaging your data. With Peerfocus’s built-in benchmarking capabilities, no data exports or imports are required. The same variables used in building your survey are available in benchmarking.

Our sophisticated system treats confidential and non-confidential data with the appropriate level of sensitivity, keeping private information private while leveraging aggregated data to power insights. You can also generate revenue by offering respondents or other stakeholders benchmarking subscriptions. Some of our customers enjoy a 10x annual ROI on their Peerfocus spend.

  • How Does Benchmarking Work?
  • How Does Benchmarking Work?
  • How Does Benchmarking Work?

How Does Benchmarking Work?

Comparison groups (groups of survey respondents) are the building blocks of personalized benchmarking. With the right comparison groups, an institution can easily compare itself to just its chosen peers (instead of the entire population). Peerfocus’s Comparison Group Wizard guides admins and end users through the process of creating and sharing the groups they need.

All of our benchmarking tools utilize comparison groups, and are interactive, on-demand, and supportive of data exploration. We provide:

  • In-depth, custom reports that fit the shape of your data
  • Tables
  • Graphs
  • Rankings
  • Crosstabs and frequencies
  • Summary and detailed reports including statistics like mean, medium, minimum, maximum, 25th and 75th percentiles, and N

Dig In Deeper

Peerfocus’ benchmarking tools provide a wide range of ways for you and your users to explore your data. Learn more about key feature areas here.

Predefined Reports

  • Customizable predefined reports empower your users to generate rich reports with minimum effort; all they need to do is adjust the time range and comparison groups.

  • Confidential and non-confidential data handled with equal grace, allowing each user to derive maximum value from survey results without the chance of breaking confidentiality.
  • Peerfocus guards against the creation of comparison groups that are so alike that they may violate confidential information by data interpolation.

  • Users can capture the output of any benchmarking tool as a slide.
  • Slides can be organized into Slide Shows, allowing users to tell stories using their benchmarking data.
  • Slide Shows can be shared and run by other users, with different years or comparison groups in order to fit their needs.
  • Each slide is dynamically generated, taking into account any data modified after its creation.

  • Users can use a wide range of filters to define their peer groups. (E.g. in a higher-ed use case, a user at Cornell University might build a group of “Ivy League Schools” and another group of “Northeast Research I Universities”.)
  • Comparison groups may also be built manually by selecting individual organizations.
  • The platform protects against breaking confidentiality of sensitive data by ensuring a significant difference between all comparison groups available to a user.